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Operating lifecycle & subscription at scale across 8 & 9-figure multi-brand ecommerce

Most 8-figure brands think they own their customers. 78% of their database hasn't bought in 6 months.

I write about fixing that. Weekly. Free.

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Apr 22, 2026

You're Not Marketing to Your Customers. You're Marketing to Their Average.

The phantom segment is the customer your lifecycle program was built around. Statistically real. Behaviorally fictional. And getting every email, every promo, every winback you send.

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The Lifecycle Accountability Gap

The Lifecycle Accountability Gap

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Apr 12, 2026

The Lifecycle Reflex Is Costing You Q2

The Lifecycle Reflex Is Costing You Q2

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Mar 29, 2026

Customer Retention Ecommerce: The Hidden Ceiling

Customer Retention Ecommerce: The Hidden Ceiling

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Mar 22, 2026

Automation Debt: Ecommerce Lifecycle Automation Risks

Automation Debt: Ecommerce Lifecycle Automation Risks

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Mar 15, 2026

When AMER Lies About Your Growth

When AMER Lies About Your Growth

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Mar 14, 2026

Lapsed Customer Reactivation: Your "Owned" Customers Don't Belong to You

Lapsed Customer Reactivation: Your "Owned" Customers Don't Belong to You

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Mar 8, 2026

Revenue Went Up 3x. Repurchase Dropped by Half.

Revenue Went Up 3x. Repurchase Dropped by Half.

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Mar 4, 2026

Lifecycle strategy, retention architecture and real ecommerce decisions

The dashboard closes here. The strategy starts now.

Slow Advertising: What Fashion's Biggest Marketing Shift Means for Ecommerce Retention

Slow Advertising: What Fashion's Biggest Marketing Shift Means for Ecommerce Retention

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Feb 10, 2026

Why Your Fashion Brand's Loyalty Program Feels Like Everyone Else's (And How to Fix It)

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Feb 7, 2026

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Discover the lifecycle systems behind ecommerce retention!

Your Refund Rate Is Lying to Your P&L

Your Refund Rate Is Lying to Your P&L

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Feb 28, 2026

Out of Stock Email: The Inventory Lifecycle Marketing Killer

Out of Stock Email: The Inventory Lifecycle Marketing Killer

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Feb 22, 2026

Ecommerce Lifecycle Personalization: Why It Fails at Apparel Brands

Ecommerce Lifecycle Personalization: Why It Fails at Apparel Brands

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Feb 20, 2026

The Discount Spiral: How "Discount-Heavy Brand" Became the Most Expensive Strategy in Ecommerce

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Feb 15, 2026

What a $120K Job Post Tells You About a Brand's Retention Problem

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Feb 13, 2026

Slow Advertising: What Fashion's Biggest Marketing Shift Means for Ecommerce Retention

Slow Advertising: What Fashion's Biggest Marketing Shift Means for Ecommerce Retention

Mücahit Mıhcı

Feb 10, 2026

Why 90% of Apparel Brands Are Burning Money on Lifecycle Marketing (And the 10% Who Aren’t)

Why 90% of Apparel Brands Are Burning Money on Lifecycle Marketing (And the 10% Who Aren’t)

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Feb 9, 2026

Why Your Fashion Brand's Loyalty Program Feels Like Everyone Else's (And How to Fix It)

Mücahit Mıhcı

Feb 7, 2026

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Don’t just read the metrics. Read what comes after.

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